Free Advice from Bespoke Solutions - Retail and ecommerce Consultants

F R E E A D V I C E

Tailor your Company for Profits

Keeping pace in today's ever changing marketplace is tough. If you are like most retailers, you often feel at a loss when it comes to promoting your business. You can spend seemingly vast sums of money on advertising that produces little or no results. In fact, many business owners feel so paralysed that they sit like a toad in the road and do nothing to promote their business.

Even if your company is successful now, you're vulnerable to the threat that rapid and continuous change can bring. Your weakest points can quickly derail all the strong points and greatly reduce your competitive advantage. These are the 10 main reasons why most business owners fail:

Lack of Vision	Insufficient System
Bad Planning	Poor Marketing Strategy
Lack of Industry Knowledge	Inadequate Capitalization
Poor Location	Failure to Establish Goals
Financial Debt	Absence of Innovation

In today's complex retail environment there are no easy answers. There are, however, ways to give your company a superior advantage. For FREE information use the following questionnaire to best determine where you stand. Remember, the first step is to be as honest and as objective as possible. Do you feel any of these frustrations?

*** Click on all the boxes that apply to you ***

SALES & MARKETING:

I don’t make enough sales.
I don’t know how to get more customers in the door.
I don’t know what my sales will be from month to month.
I’m not sure the advertising I do is cost-effective.
I don’t know how to advertise.
My advertising doesn’t work any more.
I primarily use only one type of advertising.
I do all store promotions and the work myself.
I don’t know what my customers want.

ECOMMERCE:

I'd like to be a part of it.
I don't know how to start.
My hosting costs are too high.
I can't afford a web site.
My site won't let me take orders.
My site doesn't produce any orders.
My site doesn't produce enough orders.
I don't know who my customers are.
I don't know how many people see my site.
I can't change the products easily.

MANAGEMENT:

I am the only one who knows how to do the work.
I don’t have enough time to accomplish things.
My work is too complex to teach anyone.
I think that I work too many hours.
If I take a vacation - the place would fall apart.
I don’t seem to hire the right people.
I can’t afford to hire the people I need.
Training employees takes too much time.
I don’t know how to manage very well.
My employees seem to take advantage of me.

OPERATIONS:

I don’t enjoy the business any more.
My overhead and costs are too high.
I can’t afford to keep sufficient inventory.
My current inventory is not as fresh as it should be.
I don’t know how much inventory to carry.
I don’t know the exact dollars I have in inventory.
I don’t know how to price for profits.
I’m not sure what my cost ratios should be.
My customers complain about my service/products.
I need to learn how to increase my business potential.

ARE YOU DOING AS WELL AS YOU WOULD LIKE TO?
WE CAN HELP.

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Company Name:
Type of Business:		Years in Business:
Phone:		E-mail:
Country:

Questions/Comments:

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Bespoke Solutions Ltd
Penthouse 501
12 Church Street
Hamilton HM 11
Bermuda

Telephone: +1 (441)295 0951
eFax: +1 (208)248 7885
info@bespokesolutions.com

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